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Clear communications help inform and engage scheme members. We offer strategic advice to optimise your communications. We can also draft, proof read and project manage.
There is a real challenge when transferring from a DB to a DC pension scheme communicating the many risks that are transferred from employers to scheme members, including:
Capital & funding
Inflation & longevity
As part of this challenge, you also need to ensure that that your members are supported in making potentially complex DC decisions. This means that your communications need to be clear and effective to help a scheme’s member to understand its value, structure and their role within it. This is a vital first step.
Above all, your scheme’s communications need to be appropriate to your audience and the nature of your scheme.
The Pensions Regulator recently identified that many DC schemes do not have a communications plan, nor any process to regularly review their communications’ effectiveness.
We can work with you to personalise your communications. Our research shows that this can dramatically improve member education, understanding and engagement. Our approach involves experts working to:
Understand the challenge and agree objectives
Design the communications
We will help find the best possible way of communicating the message to its target audience. Some options include:
Booklets, newsletters & benefits statements
Websites, webcasts & webinars
Interactive online models
Workshops & presentations
Review and improve
It’s vital that a scheme is always trying to improve its communications. That’s why we always review success measures and seek audience feedback.