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Building a Communications Plan

Our experienced team ensures that the right information is communicated effectively at the right time so members can make informed decisions. We are able to provide both template-driven and bespoke solutions designed to suit all budgets.  

Our experience is that no two communication exercises are the same, as different audiences will have differing levels of knowledge and interest in the subject. We recognise that communication is an ongoing activity, not a one-off event. As such, our approach is to:

  • Identify and agree objectives
  • Address any issues or challenges
  • Assess audience specific needs
  • Outline key messages
  • Consider appropriate communication channels
  • Review key success measures
  • Obtain audience feedback
  • Improve future communications  

Xafinity provides strategic and creative thinking for projects, as well as more practical support including drafting, proof reading and project management services to ensure consistent communication channels are developed and maintained.  

We have designed and developed a number of innovative, flexible and technically sound modellers to assist members understand the interaction of (and make decisions about) funding, investments and the form of their ultimate retirement benefits. These modellers dovetail with our award winning pension’s communication platform and the bespoke websites we prepare and maintain for clients, ensuring clarity of communication and compliance with legislation.  

We find that face-to-face communications, such as workshops or presentations, provide the most effective means of engaging employees. However, our communication programmes frequently involve the full range of media.

Contact

Ken Anderson

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